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General Manager
Gerry leads Digital River’s BlueHornet division. His day-to-day responsibility lies in ensuring BlueHornet directs its resources to retain and grow the client base through exceptional services and products. Gerry’s specific responsibilities include overseeing and directing the account services department, product development and technical development teams.
Gerry brings over 18 years of global account management experience to BlueHornet. Before joining the team, he served as director of strategic planning for Active Marketing Group. He also managed major global accounts for full-service advertising agency VITROROBERTSON, including Qualcomm, ASICS, Oakley and Cobra Golf.
VP, Marketing
Susan Tull heads up the organization’s acquisition, retention, brand, and product marketing strategies. She has been with BlueHornet since 2004.
Susan brings nearly a decade of email-specific experience to the team. In addition to tenure on the “client side” as an email marketer, prior to joining BlueHornet, Susan served as principal for a successful marketing consulting company. She has executed campaigns for global brands like GE, Aramark, Sodexo, and Sunkist that have been translated into Spanish, Portuguese, and Japanese. Her work has also appeared in publications as diverse as Psychology Today, FoodSafety, and ClickZ. Susan holds a Master of Arts degree from Old Dominion University.
VP, Technology & Development
In his 12 years of experience, Timothy Lograsso has seen it all—new product development, scalability, performance tuning, and more. Prior to joining the BlueHornet team, he learned valuable lessons and best practices as a senior director of development at Digital River. At DR, Tim helped grow the company from a $50 million market cap to more than a $1 billion market cap, even as the dotcom bubble was bursting. The experience taught him to seek value in all technology investments.
He joined the BlueHornet team in 2006 and guides the technology team in the maintenance of enterprise-level, SOX-compliant hardware in fully redundant data centers, and helps direct the team in the development of exciting new features like remote commerce segmentation and enhanced reporting.
VP, Strategic Services
As Vice President of Strategic Services for BlueHornet, Ryan works with numerous companies to help them realize the potential within their email programs. With over 13 years of online marketing experience, Ryan most recently served as director of email marketing and acquisition at Sears Holdings, where he oversaw the email marketing efforts for their Sears and Kmart brands. In this position, he developed and implemented a comprehensive lifecycle marketing strategy for delivery of relevant messaging to new and existing customers. Prior to Sears Holdings, Ryan was in charge of East Coast Professional Services for Responsys and Director of Email & Online Advertising for infoGROUP. He holds a Bachelor Degree in Psychology.
VP, Client Services
Kathleen joined the BlueHornet team in May 2011 with over 20 years of experience and interactive marketing expertise. She is responsible for leading client facing solution delivery including account management, deliverability services, training, technical/customer support and professional services.
With a rich background in managing enterprise client relationships across interactive marketing disciplines for the likes of MetLife, Guthy-Renker and 24Hour Fitness, she has also worked on the client-side, directing the e-commerce efforts for what is now RBC Bank.
Before joining BlueHornet, she worked for TouchCommerce, where she was responsible for strategic development and client oversight of the global financial services and retail practices, focused on online conversion optimization. She has also worked for full-service interactive agencies delivering enterprise level websites and strategic solutions for Fortune 500 and Global 1000 companies such as JP Morgan, Toyota, The Hartford, TATA Consultancy, Chase, Comerica Bank and Citizens Bank.
