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While many BlueHornet clients are already using APIs to manage their data, there are some who have never heard of or don't fully understand their capabilities and benefits. If you fall into the latter two categories, take a moment to see if the API could help lighten your load and allow you to automate management of your email database.
When it comes to long-term deliverability success, your actions speak much louder than words. If you've got respect, you've got high deliverability and good ROI. So take this test to see if your email practices are showing respect for subscribers and customers.
Improve your email delivery rate and sending reputation with major ISP's by following these steps before and after you send your emails.
There are many components to good email delivery, and it starts long before you send your emails. In this article, you'll learn 7 steps you can take right away to ensure your emails reach the inbox.
It's morning. 8:32 a.m. Your customer logs into her computer. Inbox: 28 new email messages. Which ones does she delete immediately? Which ones does she open first?
Every year, email becomes a more important part of the marketing mix for companies large and small. That's great news for folks like you and me who think about the "killer app" more than the average person. But as the medium we know and love continues to gain traction, email marketers face more pressure to gauge, quantify, and optimize their efforts. The numbers are readily available, but what do they really indicate, what are industry averages, and how do your campaigns measure up?