2012 Lifecycle Messaging Conference at Globalocity
Presentation Slides Now Available for Download
The BlueHornet Lifecycle Messaging Conference took place in Los Angeles this year in partnership with Globalocity, Digital River’s annual global e-commerce conference. We heard from a number of leading national brands who are doing great things with their email marketing program, including Bare Escentuals, Xerox, Global Hotel Alliance, Zazzle, SnagAJob.com and more. All of the presentations from LMC 2012 are now available for you to download and share with your team below.
Practice Makes Perfect: Simple Approaches to a Successful Testing Strategy
Jason Dietz, Engagement Manager, SnagAJob.com
Discover methods you can implement right away to improve email performance. Learn the secrets of testing the “right way” to achieve optimal results.
Campaign Automation on a Global Scale: Streamline the Sending of Relevant Content
Kristi Gole, Loyalty Marketing Manager, Global Hotel Alliance
In this presentation, discover how BlueHornet client Global Hotel Alliance streamlined their global sending while continuously catering to subscribers’ interests and preferences—delivering relevant content to all corners of the globe and growing subscriber loyalty.
From the Grove to Your Inbox: California Avocado Commission’s Persona Program
Pilar Bower, Senior Email Marketing Strategist, Red Door Interactive
Brett Johnson, Senior Strategist, Red Door Interactive
Personas go beyond basic segmentation practices by digging into the “why” behind subscriber behaviors and preferences. Personas demonstrate unique habits, attitudes, and behaviors and communicate across multiple channels. In this session, the California Avocado Commission and their agency, Red Door Interactive, shares how to create personas, and how you can use them to affect your messaging and, ultimately, your bottom line.
Bare Escentuals’ Daily Deal Emails Increase Sales by 118% During Retail’s Busiest Time of Year
Ceri Phillips, Senior Digital Marketing Manager, Bare Escentuals
Marissa Oyadomari, Digital Marketing Specialist, Bare Escentuals
Learn how Bare Escentuals rose above the email “clutter” and crafted an award-winning email program that offered a differentiated user experience combined with a sense of urgency to drive sales that were 50% higher than their average emails, and also drove greater social impact for the brand.
Make New Customers Lifelong Customers with a Targeted Welcome Series
Patrick Briggs, Marketing Programs Manager, Zazzle
Discover how Zazzle created a welcome series that is focused on moving new subscribers through the Zazzle customer lifecycle. By educating subscribers about the possibilities that exist on the site, Zazzle’s targeted messaging has led to a more engaged customer.
Xerox Focuses on Data: Taking Action and Automation
Becky Ducsik, Manager, eCommerce Marketing, Xerox Corporation
This presentation discusses the role and importance of ecommerce data in email marketing. It emphasizes the position of the email marketer as a “curator of data”, or an expert that leverages data to define audience segments and deliver relevant content. Learn how to make data actionable and when and how to automate data processes for maximum efficiency and results.
Using Social Email to Improve Enterprise Email Marketing Effectiveness
Ryan Phelan, VP Strategic Services, BlueHornet
If your company is looking at ways to shift budget from other marketing channels toward social media, be careful not to make either/or decisions that could adversely affect overall business success. Today’s leading brands recognize that email marketing can act as an effective conduit to achieve better performance across traditional and emerging channels—especially social media. You will learn about why email is more important than ever in the growing social landscape. Gain a better understanding of how to use email and social together to drive consumers through the customer lifecycle—from initial acquisition to a lifetime influencer.
Consumer Views of Email Marketing
Ryan Phelan, VP Strategic Services, BlueHornet
Email is among the most trusted medium of all digital marketing tools‒often cited ahead of display media, banner ads, and brand websites. But are email marketers leveraging this channel effectively? What do consumers think about what we do? As often as we try to put the consumer first, many times we miss the mark. In this session, email industry expert, Ryan Phelan, VP of Strategic Services for BlueHornet, shares valuable from-the-field insight about how consumers use email and what they think about email marketing.
Mobile Email: The Time is Now
Manny Ju, Director of Product Management, BlueHornet
The number of people accessing their emails via mobile devices in 2012 continues to grow. But mobile email is not really about repurposing desktop email and squeezing it to a smaller screen. The real value of mobile email is the ability to deliver instant gratification wherever the consumer is, in a way that cannot be duplicated at the desktop. Join this session to discuss how mobile has evolved over the past year, and how to utilize the consumer mobile data that’s available to you. See real examples of marketers using mobile as a unique opportunity to offer up content that cannot be duplicated by the desktop.
The Ins and Outs of Video Email for 2012
Justin Foster, Co-Founder, Liveclicker
Video in email provides marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic? Learn why, when and how to use video in email to increase conversions in your email program. This presentation covers everything you need to know about video in email so you can get started today; from creative design to email client support. Through examples and case studies, we will demonstrate what works and what doesn’t.
Email Inbox Deliverability Trends
Kathleen Waldvogel, VP Client Services, BlueHornet
Suzanne Watkins, Marketing, iHire
If it seems like achieving good inbox deliverability is a moving target, you’re right. But just because the criteria for determining whether your email goes to the inbox or the junk folder is always changing, that doesn’t mean you must sit idly by. Making sure your customers get your email messages requires active monitoring, trend-spotting, and optimization. Learn about the current state of email delivery, best practices to follow, dangers to avoid, and what lies ahead in the rapidly changing world of email deliverability.
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