Email Deliverability Quiz: Do You Respect Your Subscribers?

Test Your Level of Respect

When it comes to long-term deliverability success, your actions speak much louder than words. If you’ve got respect, you’ve got high deliverability and good ROI. So take this test to see if your email practices are showing respect for subscribers and customers.

1. Your email marketing program:

A) Is one component of your multi-channel marketing strategy.
B) Duplicates what you do in other channels.
C) Email is our only marketing channel.

2. Your confirmation process is:

A) Double or confirmed opt-in.
B) Opt-in.
C) Opt-out.

3. It takes ___ click(s) for subscribers to unsubscribe from your emails.

A) One
B) Two
C) Three or more

4. You personalize your company’s emails using:

A) Dynamic content based on subscriber data
B) Subscriber first name
C) Not using personalization

5. Your messaging frequency:

A) Varies by subscriber, depending on their purchase behavior or brand interaction.
B) Is based on a consistent schedule.
C) Is determined on an ad-hoc basis.

Score:

4 or 5 “A” responses: Because your email program illustrates respect for subscribers, your emails are probably already reaching their destination. Subscribers have given you permission to establish a relationship with them, and you’ve shown your appreciation by providing timely, relevant, and personal communications that continuously reflect their needs and wants.

2 or 3 “A” responses: Improve a few key components of your email marketing program to gain respect with customers and improve your deliverability over the long term. Things like dynamic content personalization and behavior- or event-triggered messaging were once best practices, but now they have become necessities.

0 or 1 “A” responses: There’s much more you could be doing to respect your subscribers. Remember, your emails should be regularly providing information that is valuable and relevant. And if you’re not using opt-in processes or making it easy to unsubscribe, odds are that recipients are clicking the “this is spam” button and seriously hampering your ability to get messages to the inbox.

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