Do you want to reach your audience more effectively to drive more engagement and revenue with your email program? You can, using three letters: CRM. While Customer Relationship Marketing (CRM) has been around for years, the emergence of new technology has vastly increased the amount of data available and the ways you can leverage it. Learn how you can use this data to delight customers with relevant, personalized email messaging to increase engagement and revenue.
Walk Away With:
- Understanding what CRM data is most useful to your email program
- Tactical strategies to use this data right now to drive acquisition and segmentation
- How to apply the CRM techniques that the largest tech site, CNET, uses to improve email engagement, retention and drive real revenue
Meet Your Speakers:
Director, Member Services User Engagement Team, CNET
Account Director, BlueHornet