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Join Movable Ink and BlueHornet for an in-depth look at how to create and execute contextual email campaigns. We’ll discuss why contextual marketing is critical today and how you can use the data you already have to segment, in real-time, for every individual customer at the moment of open. Allen Edmonds will be on hand to walk us through their successful contextual marketing campaigns, from strategy and planning to testing and outcomes.

Key Takeaways:

  • Learn the data requirements for contextual marketing campaigns
  • Discover the impact of real-time segmentation, and how to do it
  • Hear a real world retail brand success story


LalitLalit Chopra
Director, Strategic Partnerships, Movable InkLalit works with leading digital marketing companies, agencies, and service providers to build engaging email marketing campaigns with their clients.

KatMallary Molatore
Account Manager, BlueHornetMallary joined the BlueHornet team in 2012 with over four years of experience in the marketing space. Areas of expertise include social media, email and interactive marketing strategies.

KatKat Johnson
Marketing Manager, Allen EdmondsIn the last eight years, Kat has launched several email programs from the ground up, created lifecycle marketing campaigns and marketing automation systems. Areas of expertise include customer segmentation and email marketing for retail and ecommerce verticals.

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