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Re-engagement (win-back) campaigns are the perfect solution for cleaning up your lists, removing non-engaged subscribers and persuading lapsed subscribers to start engaging again. You can easily reactivate 10-20 percent of your inactive database with a simple series of automated messages. Re-engage your inactive subscribers while increasing ROI.

Download this how to guide for developing a re-engagement campaign from preparation and execution to how to treat subscribers after your campaign is complete.

Key Takeaways:

  • Key considerations for preparing your campaign strategy
  • The creative considerations and data requirements required
  • 12 tips for a successful program
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