How to Maximize Email ROI
Triggered lifecycle email programs deliver 6-10x higher conversion rates over promotional messages, yet despite the rate of return, only 30% of marketers use them. Why? It’s all about the data.
Learn how you can maximize the ROI of your email programs with a deep dive into Columbia Sportswear’s lifecycle messaging strategy, implementation journey and amazing results. Jen Ewell, CRM and Retention Manager of Ecommerce at Columbia, provides actionable tips for:
- Where to start
- How to grow your existing programs
- Key considerations and recommendations