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How to Maximize Email ROI

Triggered lifecycle email programs deliver 6-10x higher conversion rates over promotional messages, yet despite the rate of return, only 30% of marketers use them. Why? It’s all about the data.

Learn how you can maximize the ROI of your email programs with a deep dive into Columbia Sportswear’s lifecycle messaging strategy, implementation journey and amazing results. Jen Ewell, CRM and Retention Manager of Ecommerce at Columbia, provides actionable tips for:

  • Where to start
  • How to grow your existing programs
  • Key considerations and recommendations
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