Consumers are digitally connected, savvy, and have high expectations of email marketing. For the fourth consecutive year, BlueHornet has published the Consumer Views of Email Marketing report to better understand consumers’ interactions with and perceptions of email marketing. This year revealed key trends retailers can leverage to not only increase engagement but maximize email ROI:
- 75% expect email personalization based on online purchases
- 44% say email campaign remind them to shop and lead to more frequent purchases
- Free shipping is the biggest driver for purchase behavior
- And more!
Get your copy of the 2015 Consumer Views of Email Marketing report insights that will help in targeting your customers at the right moment, every time!