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By Julie Graham / March 18, 2015

Step one of every email marketing strategy: ensure your data collection methods are sound. Because the effectiveness of your targeting and personalization efforts are only as good as the data used to power them. In this article, we will focus on the first step in deploying lifecycle campaigns that evolve as customers’ or subscribers’ preferences…

By Julie Graham / February 25, 2015

According to BlueHornet’s Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. So how do you grow your list while maintaining data quality? What are the best ways…