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By Sean Shoffstall / October 10, 2016

All marketers who attend the DMA &Then Conference strive to achieve the next click, impression, download, and if they’re lucky enough, a successful conversion through their digital outreach. However, marketers are becoming ever more sophisticated and realize that “engagement” is more than impressions and clicks—it is about conversation and connection. Conversations, as we know from…

By Julie Graham / September 22, 2016

For many companies, the marketing funnel is an endless black hole of unpredictable behaviors, failed attempts at engagement and major drop off at critical stages of the funnel. Content is responsible for catching the attention of the audience at the top of the funnel, while bottom of the funnel content seals the deal. But content…

By Julie Graham / September 15, 2016

This is a huge week for digital marketers. As Digital Marketing summit DC draws nearer, marketing and content leaders are getting ready to transform their strategies in the digital commerce ecosystem. Not surprisingly, amongst the hottest topics at the summit we can expect a sharp focus on mobile marketing. The big discussion continues to center…

By Julie Graham / July 22, 2016

As we’re all ramping up to head to Minnesota this weekend for #DSMPLS16 there’s no time like the present to arm you with some quick tips and tricks to ensure your event experience is a success! Look out Digital Summit Minneapolis – we’re coming for you. 1. Create Lasting Relationships One of the best parts of going to…

By Pilar Bower / June 1, 2016

Whew! Two days up close and personal with digital marketers and industry thought leaders at Digital Summit Atlanta 2016 has driven my belief in email into the stratosphere. If you read my pre-conference blog post here on “Will Email Eclipse SEO & Social at Digital Summit Atlanta 2016?” you’ll see how excited I was that the…