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By Kate Jarosinska / September 22, 2016

There’s an old saying that goes “Don’t a Cast a Line Where There’s No Fish”. Digital marketing can feel like that too. With a myriad of different types of customers, all on different platforms and devices and looking for different things, effective targeting can feel like an endless chase. With the digital landscape in constant…

By Julie Graham / September 21, 2016

Quickly evolving digital channels, robust changes in technology and shifting consumer purchase behavior leave many companies scrambling to catch up and succeed in their respective marketplace. With this difficult-to-excel digital world comes a dependence on reliable, effective and accurate software that can solve complex problems, offer competitive advantages and drive maximum value to a business….

By Alexandra Green / September 15, 2016

This is a huge week for digital marketers. As Digital Marketing summit DC draws nearer, marketing and content leaders are getting ready to transform their strategies in the digital commerce ecosystem. Not surprisingly, amongst the hottest topics at the summit we can expect a sharp focus on mobile marketing. The big discussion continues to center…

By Kate Jarosinska / August 31, 2016

When an email finally hits the inbox, it has a tall order to fill: to deliver a marketing message to the consumer. Studies report than an average person is served approximately 3,000-20,000 marketing messages a day (whether they see them or not). Of course, it’s impossible for anyone to process that much exposure. The average number…

By Kate Jarosinska / August 23, 2016

One of the greatest challenges for content marketers is producing engaging and quality content. While savvy marketers definitely aren’t lacking in the technology department, they do have to jump through hoops to command and keep the attention of their audience.  Marketers only get around 8.25 seconds of an individual’s attention – that’s the average human’s…