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By Sean Shoffstall / October 10, 2016

All marketers who attend the DMA &Then Conference strive to achieve the next click, impression, download, and if they’re lucky enough, a successful conversion through their digital outreach. However, marketers are becoming ever more sophisticated and realize that “engagement” is more than impressions and clicks—it is about conversation and connection. Conversations, as we know from…

By Julie Graham / September 20, 2016

Every content marketer knows that when it comes to email success, it’s in the cake – not the frosting. Sexy headlines and titles sure do turn heads, but it’s the content that is responsible for developing long term customer relationships. There’s just one little problem – the internet is saturated with content. Many digital marketers…

By Julie Graham / June 30, 2016

On February 22, 1980, the Soviet War was pushing on two years, making the political atmosphere of the Cold War more intense than ever. On that same Friday, an American hockey team made up of college players defeated the Soviet Union team of professional athletes in the Olympic Games. The response was an outpouring of…