BLOG

By Julie Graham / October 18, 2015

Ensuring you get to the inbox is both art and science.  Below are some straightforward recommendations for improving your inbox rates.  Happy sending! 1. Increase relevance. ISPs keep score of your digital reputation as a sender, and relevance is the key to building and maintaining a good sending reputation. Relevant email will keep your spam complaints…

By Julie Graham / August 25, 2015

DomainKeys (DK) and DomainKeys Identified Mail (DKIM) are email authentication technologies designed to identify legitimate senders of email. Email authentication technologies like DK and DKIM were developed to prevent “spoofing,” the nefarious practice whereby anyone sending an email could potentially use your domain in the “From”: address for their message. DK and DKIM help prevent…

By Julie Graham / May 1, 2015

The email marketing landscape has seen a lot of change in the last few years. The emergence of mobile, new apps, contextual marketing, consumer demand for personalization, new legislation, and so on, creates an ever-growing list of priorities for email marketers. Through it all, one area remains the bedrock of successful programs – deliverability. Ensuring…

By Julie Graham / February 25, 2015

According to BlueHornet’s Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. So how do you grow your list while maintaining data quality? What are the best ways…