BLOG

By Julie Graham / September 22, 2016

For many companies, the marketing funnel is an endless black hole of unpredictable behaviors, failed attempts at engagement and major drop off at critical stages of the funnel. Content is responsible for catching the attention of the audience at the top of the funnel, while bottom of the funnel content seals the deal. But content…

By Julie Graham / September 6, 2016

Email marketers often ask themselves, “What’s the single most effective thing I can do to increase numbers fast?” A welcome email probably sounds like a no-brainer for ecommerce companies, but close to 70% of marketers are still not incorporating them into their customer acquisition program, even though welcome emails have 4x higher open rates and…

By Julie Graham / August 18, 2016

While generating a solid digital marketing ROI feels pretty darn good, saving money on digital marketing feels just as rewarding. That’s why we’ve dug far and wide for email marketing strategies that will give digital marketers more bang for their buck. Some digital marketers might find themselves in the over-priced department stores of paid advertising,…

By Julie Graham / August 1, 2016

Pokemon Go is currently the hottest craze to hit our day-to-day lives in a long time. The game has over 7.5 million players and is at the forefront of reality superstardom by becoming the most sought after mobile app across all generations, genders and cultures in less than a week. Holy Pokemon power! Most marketers are…

By Julie Graham / July 27, 2016

It’s no secret that the email community continues to grow and innovate. Email definitely got its swagger back and we’ve got your front row seats to the 7 hottest marketing trends in the email marketing space. We’ve done all the dirty work for you and are cutting to the chase to expose the most successful and…