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By Kate Jarosinska / September 29, 2016

Did you know that Starbucks has over 87,000 ways to make a coffee drink? There’s most likely at least that many ways and then some for how digital marketers can market to their online audience, and caffeine can be just as important as technology to get the job done. Coffee makes us less grumpy, more…

By Julie Graham / June 16, 2016

There are several ways to personalize an email marketing campaign in meaningful, yet completely automated, ways. And there’s good reason to personalize the email experience too. Triggered and transactional messaging is extremely effective in converting email subscribers into loyal and repeat customers. Here are eight strategies email marketers can use to deliver valuable triggered email campaigns. 1. Welcome…

By Julie Graham / June 18, 2015

Thanks to our industry’s continual drive to increase marketing relevance through personalization, consumers now expect brands to know them like their best friends. Brands that pull this off get treated like BFFs, too. Personalization, heading toward that theoretical goal of one-to-one marketing, certainly pays off. Allen Edmonds, a seller of men’s footwear, created an innovative…