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By Kate Jarosinska / September 22, 2016

There’s an old saying that goes “Don’t a Cast a Line Where There’s No Fish”. Digital marketing can feel like that too. With a myriad of different types of customers, all on different platforms and devices and looking for different things, effective targeting can feel like an endless chase. With the digital landscape in constant…

By Kate Jarosinska / September 22, 2016

For many companies, the marketing funnel is an endless black hole of unpredictable behaviors, failed attempts at engagement and major drop off at critical stages of the funnel. Content is responsible for catching the attention of the audience at the top of the funnel, while bottom of the funnel content seals the deal. But content…

By Julie Graham / September 21, 2016

Quickly evolving digital channels, robust changes in technology and shifting consumer purchase behavior leave many companies scrambling to catch up and succeed in their respective marketplace. With this difficult-to-excel digital world comes a dependence on reliable, effective and accurate software that can solve complex problems, offer competitive advantages and drive maximum value to a business….

By Alexandra Green / September 15, 2016

This is a huge week for digital marketers. As Digital Marketing summit DC draws nearer, marketing and content leaders are getting ready to transform their strategies in the digital commerce ecosystem. Not surprisingly, amongst the hottest topics at the summit we can expect a sharp focus on mobile marketing. The big discussion continues to center…

By Julie Graham / September 6, 2016

Email marketers often ask themselves, “What’s the single most effective thing I can do to increase numbers fast?” A welcome email probably sounds like a no-brainer for ecommerce companies, but close to 70% of marketers are still not incorporating them into their customer acquisition program, even though welcome emails have 4x higher open rates and…

By Alexandra Green / September 2, 2016

If you’ve looked at your inbox recently, it might already be cluttered with Labor Day promotions, discounts and sales. As Labor Day is one of the biggest U.S. sale weekends, now is the time for digital marketers to rapidly grow their sales figures. But competition is fierce as companies vie for consumers’ Labor Day dollars….