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By Julie Graham / October 12, 2016

If you’re an email marketer you’ve probably noticed the big shift in how subscribers consume information. Most notable is the 8 second window a marketer has to grab the attention of a subscriber. The digitalized lifestyle is also responsible for the subscriber’s intolerance of irrelevant, untimely and useless content, meanwhile the shifts in content consumption across…

By Sean Shoffstall / October 10, 2016

All marketers who attend the DMA &Then Conference strive to achieve the next click, impression, download, and if they’re lucky enough, a successful conversion through their digital outreach. However, marketers are becoming ever more sophisticated and realize that “engagement” is more than impressions and clicks—it is about conversation and connection. Conversations, as we know from…

By Julie Graham / October 3, 2016

Digital technology is currently taking the world by storm and we’ll be the first to admit how crazy we are about all things tech. With good reason too, technology is largely responsible for the immense growth of the digital landscape and the endless amount of communication possibilities. With thousands of companies already in the overcrowded marketplace, marketing…

By Julie Graham / September 29, 2016

Did you know that Starbucks has over 87,000 ways to make a coffee drink? There’s most likely at least that many ways and then some for how digital marketers can market to their online audience, and caffeine can be just as important as technology to get the job done. Coffee makes us less grumpy, more…

By Julie Graham / September 22, 2016

There’s an old saying that goes “Don’t a Cast a Line Where There’s No Fish”. Digital marketing can feel like that too. With a myriad of different types of customers, all on different platforms and devices and looking for different things, effective targeting can feel like an endless chase. With the digital landscape in constant…

By Julie Graham / September 22, 2016

For many companies, the marketing funnel is an endless black hole of unpredictable behaviors, failed attempts at engagement and major drop off at critical stages of the funnel. Content is responsible for catching the attention of the audience at the top of the funnel, while bottom of the funnel content seals the deal. But content…