As we’re all ramping up to head to Minnesota this weekend for #DSMPLS16 there’s no time like the present to arm you with some quick tips and tricks to ensure your event experience is a success! Look out Digital Summit Minneapolis – we’re coming for you.
1. Create Lasting Relationships
One of the best parts of going to a digital marketing summit is that we get to have the conversations we’re passionate about with people who love digital marketing as much as we do. Face it, your buddies really don’t care that much about the content test you ran that increased shopping cart conversion rates by 8%. Hey, we digital marketers get it and we’re super excited about sharing what we do that works. The Digital Marketing Summit series is known for savvy digital people solving really complicated problems and there’s nothing better than bonding with people who are making a major impact on, not just the economy, but society as a whole.
2. Mingle With Cutting-Edge Service Providers
Whether you’re a sponsor or an attendee, the exhibitor area offers great networking and learning opportunities. Venturing out onto the exhibit floor is the perfect opportunity to gain more intel about the new technologies that are out there – and with all the ongoing changes in the digital space, trust me, this is where you want to be! It’s 2016 and we’re seeing some craaazy trends in today’s digital age. The people pioneering these strategies are fueled by smart uses of big data and new technology trends. The conversations you don’t want to miss and definitely want to be a part of if you’re ready to go BIG lie within these booth-lined walkways. Be sure to stop by the BlueHornet booth of course to see all the new and exciting product and business initiatives we’ve recently launched as well as get your free, 30 minute email optimization session right on the spot (ok, shameless self-promotion over).
3. Improve Your Digital Marketing Expertise
Chances are, if you’re hungry for knowledge (which of course you are because you’re a digital marketer after all), growth and want to make an impact on your brands bottom line, you’re about to pass through a gateway of prosperity. In one way or another, attendees of the summit are part of a very important conversation in the digital space. This conversation is about influencing the way people think and make decisions. The power is in your hands, but do you know what to do with it? Digital Summit Minneapolis will help you become an indispensable asset to your organization (winning!) . From building valuable insights, progressing with digital analytics and marketing optimization to getting front row access to a range of valuable perspectives, industries and technologies – this is the turning point for anyone ready to take their strategies to the next level. Plus you’re automatically the hero when you come back to the office with all these new and great tricks and ideas (go you!).
4. Gain Insights From the Experts
Some people in the industry have cracked a tough nut and broken through the dimmest of corridors when it comes to converting cold traffic and maximizing revenue opportunities in email marketing. One thing all successful marketers have learned is that it was strategy, strategy and strategy that got them to the mountain top. These individuals are excited and fired up about their discoveries and they’re here to help you get the hardest questions answered.
Some notable sessions that will give you the insights you need into email marketing ROI and broader strategy include:
Matt Wallaert, Behavioral Scientist at Microsoft, specializes in methodological approaches to behavioral changes using technology. Matt will kick off the conference with his presentation on the psychological theory behind how we form identities and how marketers reinforce those roles. Definitely don’t want to miss this one!
Mathew Sweezey, Author and Principal of Marketing Insights at Salesforce, leads thought leadership for the B2B sphere. He will tackle “The New Era of Contextual Marketing”, emphasizing the changes in the sales and marketing landscape and the new roles marketers must fill to become the revenue machine of the future.
Chris Monberg, the CTO & Co-founder of Boomtrain is interested in building the most advanced predictive personalization technology in the market. His talk on “The Science & Opportunity of Behavioral Personalization” will get to the core of how behavioral personalization multiples user acquisition, engagement, retention and monetization.
Mike Albanese, Comedian, Writer & Producer, pulls the trigger on one of the major catalysts of compelling marketing copy in his keynote presentation “Be More Funny! How to Use Humor to Elevate Your Brand”. If you’re a content creator you’ll leave with plenty of tools in your tool box to increase engagement and keep em’ coming back for more.
And of course our very own Pilar Bower, Sr. Manager of Customer Success at BlueHornet, breaks down the anatomy of the courting phase of the customer relationship in “First Impressions: The Power of an Amazing Welcome Email”. The best part? You’ll walk away with actual strategies and tactics for crafting a multiple-message welcome series. Check her out on Tuesday July 26th at 3:20 p.m. (ok, last self promotion component, for real this time).
5. Explore & Nurture Your Creativity
As a marketer, your creativity is your greatest asset. The summit is designed to give you inspiration and ideas, but don’t leave beautiful Minneapolis without giving back to yourself and processing your amazing experience. While the Guthrie Theater will exceed your expectations in terms of elegance and ambiance, as you venture out into the periphery of town you can explore the casual masterpieces at the Minneapolis Institute of Art, pop in for a seasonal baseball game at the infamous Target Field, decompress at Minnehaha Park while soaking in the beautiful falls and live music or if you’re more adventurous and want to finish the trip off with a memorable experience, cruise on over to the Chain of Lakes for some kayaking. No matter what you decide, don’t leave without getting your dose of this beautiful city that is home to an internationally known arts community and the “Land of 10,000” lakes.
So there you have it – 5 easy and actionable ways to rock next weeks event and be the digital marketing hero your brand deserves.
See you in Minneapolis!