Coaches Corner: Meet Jessica
By Alexandra Green / February 19, 2016

Today marks three very important milestones:

1. It’s Friday!
2. We’re only a few days away from MarketingSherpa Summit 2016.
3. This is the last of our pre-show ‘Coaches Corner’ posts. Don’t worry, we will hear from our coaches after the show as we chat trends, common challenges, and recommended solutions from their 1:1 sessions.

Without further adieu, I want to introduce our final Coach, Jessica Grewal — our results driven, laser-focused on customer success, data-crunching email geek.

1:1 With Jessica Grewal

What is your role at BlueHornet?
I am responsible for BlueHornet’s entire direct client portfolio, ensuring our customers experience growth and success with us. Numbers are my best friend : )

What is your favorite part of your job?
I have worked with so many incredible brands over the last four and a half years at BlueHornet and gained a unique perspective on the ins and outs of email from just about every vertical. Every day our team helps customers’ with their pain points, strategizing innovative ways to take their programs to new heights, and partnering with them to achieve their goals. I enjoy rolling up my sleeves and solving very technical and strategic problems for our customers. Seeing the impact email has on revenue is the best reward.

What about email gets you pumped?
Of all the digital channels, email really allows you to speak to your audience the right way, at the right time, with the most impactful message. Its influence on the customer journey, and ultimately lifetime value, is incredible. Oh, and I love squashing those “email is dead” rumors when we see the performance of our customers’ programs.

How many years have you been coaching at Sherpa?
This will be my second year — and its something I look forward to.

What do you look forward to the most when meeting 1:1 with attendees?
I am looking forward to solving problems by combining learnings, findings, and key trends from the past year. Email is forever changing, as is what works and what doesn’t for our customers. I can’t wait to see if some of the attendees are experiencing the same challenges!

Why do you recommend taking advantage of the Coaching Clinics?
It’s an experience like no other at Sherpa. This is the only time you can sit down with someone (without judgment) and ask them all your burning email questions. We’re are here for you! Use us coaches as a tool to solve problems and make you look like a hero to your boss.

Any advice for first timers? For repeat attendees?
I would echo what Pilar said, email challenges aren’t “one size fits all”. Marketers have pain points in multiple areas of their email programs — from design to testing strategies and much more. Sign up for multiple Coaching Clinics to get solutions you need.

Email Expert: Jessica

Jessica Grewal Director, Customer Success

As Director, Customer Success at BlueHornet, Jessica is responsible for the direct client portfolio, ensuring our customers experience growth and ultimate success with BlueHornet. Jessica has over 7 years of experience in the marketing space, is passionate about digital marketing, and brings a strategic and analytical background to her customer interactions. Prior to joining BlueHornet, Jessica worked for an ecommerce conversion optimization company where she focused on user experience within the shopping cart and curbing shopping cart abandonment.

Coaching Clinic Topics Include: Conversion Optimization & Testing, Segmentation, and Personalization

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