BlueHornet Appoints Claire Long as CFO

Appointment strengthens management team and positions company for continued rapid growth

SAN DIEGO, May 23, 2016 – Claire Long, a senior executive with more than 20 years of financial leadership experience, has joined BlueHornet as its chief financial officer (CFO).

Long is responsible for executive oversight of finance, accounting and risk management for BlueHornet, a leading provider of all-inclusive email marketing software and services.

She joins BlueHornet from Covario, a global search marketing firm, where she served as CFO and COO until its purchase by the Dentsu Aegis Network. Prior to that, she was CFO at The San Diego Union Tribune, where she was responsible for finance, accounting and treasury. Previously, she was CFO of Visual Sciences (formerly WebSideStory), where she was instrumental in managing its successful acquisition by Omniture. Long’s experience includes senior positions in diverse industries including publishing, software, analytics, semiconductors, digital media, specialty retail, resorts and telecommunications.

“BlueHornet is on a rapid growth trajectory, and we’re pleased to have Claire join our senior management team to help lead our business expansion,” said Michael Biwer, CEO, BlueHornet. “Claire has a proven track record of success across financial and strategic areas within digital media and marketing. Her industry knowledge and proven leadership skills will further enable the next chapter in our success story.”

“To be able to join BlueHornet at this point in its evolution is a unique opportunity,” said Long. “My background in working with media, software and analytics companies meshes perfectly with the strategic direction and investments BlueHornet is making in its technology platform and expanded services.”

A resident of San Diego, Long is involved in several non-profit organizations, included holding the position of treasurer for the Adobe Bluffs Educational Foundation.

About BlueHornet
BlueHornet helps companies reach their email potential with a unique combination of enterprise-scale email marketing solutions and award-winning services. From emerging businesses to Fortune 500 companies, BlueHornet’s customers rely on our powerful, intuitive cloud-based software to implement highly-targeted lifecycle messaging programs that optimize email marketing ROI. BlueHornet was founded in 2000. Contact BlueHornet for more information at 866-586-3755 or; visit and follow @bluehornetemail on Twitter.

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Media Contacts
Bennie Sham/Henry Feintuch/Doug Wright
Feintuch Communications

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