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BlueHornet to Deliver Presentation on Welcome Email Best Practices at Digital Summit Atlanta

‘First Impressions: The Power of an Amazing Welcome Email’ will be led by Pilar Bower; Session to help marketers maximize this crucial relationship-starter

SAN DIEGO, May 18, 2016 – BlueHornet, a leading provider of all-inclusive email marketing software and services, will present a special session entitled ‘First Impressions: The Power of an Amazing Welcome Email’ at Digital Summit Atlanta, being held May 24 and 25.

Led by Pilar Bower, senior manager, Customer Success, the session will use real-life case stories and examples to illustrate how well-crafted welcome programs create positive experiences for new subscribers that increase engagement and loyalty. It will take place on Wednesday, May 25th at 8:30am.

“First impressions are lasting ones, and you need to make the most of the ‘onboarding phase’ of a new subscriber relationship,” said Bower. “A strategically-implemented welcome email series provides real value and helps nurture these relationships in a highly personalized and systematic way.”

Bower will cover key points including how to:

  • Personalize initial welcome emails based on acquisition source.
  • Map content offerings into an onboarding email series.
  • Effectively collect & use data from new subscribers through progressive profiling.
  • Build a framework to keep subscribers on the right track in their email communications lifecycle.

Bower has more than 10 years of agency and digital media experience, with a heavy focus on the email channel. In addition to her position as senior manager, Customer Success at BlueHornet, she was the email marketing manager at The Control Group Media Company, where she contributed to the marketing team’s record breaking sales performance in 2015. In the same position at Red Door Interactive, she led the Cross Channel Marketing Email/CRM strategy team that served multiple clients. She has previously presented at many digital and email marketing conferences and events, including the EEC’s Email Evolution Conference, SoCal Marketing Club / SEM San Diego Meetup, Red Door Interactive Speaker Series, All About Email eM+C Virtual Conference & Expo and IMTC West.

BlueHornet’s intuitive and powerful email marketing technology allows customers to get the most out of their email marketing programs. BlueHornet’s easy-to-use interface, advanced segmentation and automation features enable marketers to quickly create and execute highly-relevant, personalized email campaigns. Its real-time data analytics and robust reporting features allow marketers to glean insights, customer email behavior and further optimize their email marketing campaigns.

For more information, visit www.bluehornet.com or contact them at 1-866-586-3755.

 

About BlueHornet
BlueHornet helps companies reach their email potential with a unique combination of enterprise-scale email marketing solutions and award-winning services. From emerging businesses to Fortune 500 companies, BlueHornet’s customers rely on our powerful, intuitive cloud-based software to implement highly targeted lifecycle messaging programs that optimize email marketing ROI. BlueHornet was founded in 2000. Contact BlueHornet for more information at 866-586-3755 or sales@bluehornet.com; visit Bluehornet.com and follow @bluehornetemail on Twitter.

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Media Contacts

Bennie Sham/Henry Feintuch/Doug Wright

Feintuch Communications

212-808-4904 / 212-808-4901 / 212-808-4903

bluehornet@feintuchpr.com

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