BlueHornet Launches NexGen Commerce Segments

Email service provider re-imagines segmentation in a powerfully intuitive tool built for the way email marketers really work

LAS VEGAS, February 22, 2016 – BlueHornet (, a leading provider of all-inclusive email marketing software and services, has launched its NexGen Commerce Segments engine to help marketers leverage the power of their commerce data to grow customer lifetime value and return on investment.

Designed from the marketer’s point of view, NexGen Commerce Segments enables email marketers to quickly and easily create, manage and track segments in a single, customizable interface. Built for the cloud using flexible, scalable architecture, the platform can ingest and process thousands of records per second and rapidly integrate new data as sources and systems change.

Easy-to-use drag and drop functionality and natural language processing enable segment creation using simple WYSIWYG sentence structures, removing the complexity and uncertainty of traditional segmentation engines that require marketers to write code and logical expressions. The interface is configurable to match a brand’s terminology and workflows, creating a completely intuitive user experience. Marketers can customize data formats to mirror their eCommerce data requirements, speeding adoption and time-to-value.

“With data and data types expanding exponentially, marketers are challenged to harness them for insights that will help them truly understand their customers,” said Michael Biwer, BlueHornet CEO. “NexGen Commerce Segments provides quick, easy access to segment performance so marketers can precisely target programs to increase customer lifetime value. NexGen Commerce Segments delivers unprecedented usability, speed and power to meet the needs of our customer’s marketing organizations.”

The NexGen Commerce Segments architecture is the foundation of future BlueHornet innovation built around three core technologies: open API access, a highly scalable and fast data warehousing architecture and a user-centered interface system. The open platform easily integrates with commerce platforms from leading providers like Magento and Demandware. Enterprise-grade scalability and performance enables segmentation analysis and execution in real-time against even the most complex data sets – hundreds of thousands of SKUs and attributes, and hundreds of millions of order transactions.

BlueHornet will exhibit NexGen Commerce Segments at booth 101 at MarketingSherpa Summit 2016 in Las Vegas, Feb. 22-24. Request a demo or call 866-586-3755 for more information.


About BlueHornet

BlueHornet helps companies reach their email potential with a unique combination of enterprise-scale email marketing solutions and award-winning services. From emerging businesses to Fortune 500 companies, BlueHornet’s customers rely on our powerful, intuitive cloud-based software to implement highly-targeted lifecycle messaging programs that optimize email marketing ROI. BlueHornet was founded in 2000. Contact BlueHornet for more information at 866-586-3755 or; visit and follow @bluehornetemail on Twitter.

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