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- 91% total delivery rate
- 13.42% click through rate (Over 67% increase from La Costa’s average of 8%)
La Costa recently completed a $50 million renovation to their property, which included restoration of the legendary golf courses to world-class standards. They saw the golf course renovations as a good opportunity to create a golf-specific email loyalty program, using email to showcase the renovations and to generate interest in joining the Champions golf email program.
La Costa was already using their email program—The Discover Club—to successfully connect with subscribers about resort specials and events. They knew they could tap into the set of Discover Club members who had indicated an interest in golf to begin building a new golf-centric email program. But La Costa needed a way to make the renovations tangible to golfers, so they would become engaged and incentivized to join the new Champions golf email program and receive ongoing updates about the championship courses.
La Costa thought that video could be the most effective channel to showcase the new course. The visual component lends itself to the experience that they wanted to create—one where subscribers felt like they were standing on the greens. But video in email seemed daunting, considering deliverability challenges, rendering issues across different email platforms, and more.
To help La Costa, BlueHornet collaborated with partner LiveClicker, a comprehensive video solution that eliminates the complexity of in-email video, to send a video email to their subscribers. Read the full case study to see all results and to learn more about how video email created a 67% increase in engagement.
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“Our primary goal for the LiveClicker email was to create a unique experience for our customers that used video to showcase the golf renovation. For this goal to be achieved, we needed a good email delivery rate and higher than average click throughs. An additional positive outcome of the campaign would be a jump start of our new Champions golf-specific email program. This first trial achieved those objectives and was a good learning experience.”
Carrie Peterson
La Costa Resort and Spa