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- Three-touch win-back email campaign
- Re-captured 10% of their target population back into their email program
- View full case study
Job seekers use the SnagAJob.com site frequently—often daily—when they’re unemployed and searching for a job. Once subscribers finds jobs, however, their interaction with the site drastically decreases.
SnagAJob.com knew that hourly job holders change jobs on an average of every 9-12 months and that workers may need the resources on SnagAJob.com again in a short time. But how could they ensure site visits and maintain subscriber engagement with workers, even when those workers are currently employed?
SnagAJob.com needed to stay top of mind with job-seeking subscribers on a consistent basis, even after they found employment. They also needed to provide content that was compelling enough to drive employed subscribers back to the website. Their program would need to be highly relevant to people in two different stages – those actively looking for jobs and those who are thinking about a change but are not actively searching just yet.
With the help of the BlueHornet strategic services team, SnagAJob.com identified three primary reasons why hourly workers begin looking for a new job. Since many of these reasons were addressed in themes that already existed on SnagAJob.com, they decided to tap into that content as a starting point.
View the full case study to see how they structured an ongoing win-back campaign comprising a series of three emails designed to re-engage subscribers who had not opened, clicked, or submitted an online application in three months.
Since 2000, SnagAJob.com has been hooking up America’s hourly workforce with great jobs. Now, more than 25 million registered job seekers later, SnagAJob.com is the nation’s largest job search site and most active community of full-time and part-time hourly workers.
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Win Back campaigns are a great way to clean up your email database. Not only can you re-engage subscribers but you can segment out true inactive subscribers and send to more targeted lists. | Katherine Brown
BlueHornet March 21, 2011 @ 8:51:19 |
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“The results that we saw from this effort went far beyond our expectations. We are extremely pleased with the conversion rates and look forward to ongoing optimization of this program to continue to win people back to our program.”
Isabel Howell,
Email Marketing Manager,
SnagAJob.com
