White Paper


CASL - Key Considerations for Email Marketers

CASL takes effect July 1, 2014 and will require an explicit opt-in for any CEM entering or leaving Canada, which means that Canadian senders in the US need to be diligent about maintaining opt-in records for any recipient – regardless of where they reside. BlueHornet has put together a whitepaper focused soley on CASL’s implications for email marketing programs to help you understand and prepare for this new law.

Download a PDF of the whitepaper below. We hope the information gives you fresh ideas for engaging customers and helps you enhance your email program.

Download the White paper
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