About the Lifecycle Messaging Conference

When and Where is the Event?

The Lifecycle Messaging Email Conference will be held May 14-16, 2012 in Los Angeles, California at L.A. Live.

Who Should Attend?

The Lifecycle Messaging Email Conference is geared toward every email marketer who wants to improve email campaign performance by implementing lifecycle techniques for the first time or by doing more with their existing lifecycle messaging efforts.
  • Email Marketing Managers
  • Online Marketing Directors/CMOs
  • Interactive Agency Strategists and Account Managers
  • Email Marketing Resellers
  • Email Deliverability Managers
  • Email Creative Teams: Directors, Designers, Copywriters
Sessions will be available for beginning, intermediate, and advanced B2B, B2C, and agency email operatives. Content providers will take a "platform-agnostic" approach, so that email marketers can walk away with actionable strategies and tactics-regardless of which email service provider or type of in-house email tool they use.

What is Lifecycle Messaging?

Lifecycle messaging is an email campaign management approach that uses strategy and technology to deliver highly targeted email campaigns that evolve as subscribers' preferences and behaviors change over time. Successful email marketers save time and drive greater ROI by using lifecycle techniques to collect actionable data, automate targeting and segmentation, increase relevance, and reach customers when they're ready to buy. To learn more, visit www.bluehornet.com.
• About
• Agenda
• Registration
• Travel

Partnering with Globalocity--
Digital River's premier global e-commerce event


This year's conference will provide all of the valuable content you've come to expect from BlueHornet, with additional value found in shared keynotes and networking opportunities.