Agenda

Presenter: Jason Dietz, Engagement Manager, SnagAJob

Agenda subject to change.
Day 1: Kickoff Events: Monday, May 14, 2012
1:00 - 5:00	Agency Partner Summit	Atrium 1, 3rd floor
6:00 - 9:00pm	Welcome Reception	LA LIVE JW Mariott Poolside
Day 2: Tuesday, May 15, 2012
8:00 - 5:00	Registration
8:00 - 9:00	Breakfast	Platinum Level, Salon E
	General Sessions: Diamond Level, Salons 4&5
9:00 - 10:30	Morning Keynote: Martin Lindstrom, Brand Futurist & Joel Ronning, Digital River
10:30 - 10:50	Coffee Break
	Track A	Track B	Network Café
10:50 - 11:30	Practice Makes Perfect: Simple Approaches to a Successful Testing Strategy In this session, discover methods you can implement right away to improve email performance. Learn the secrets of testing the “right way” to achieve optimal results.	Campaign Automation on a Global Scale: GHA Streamlines the Sending of Relevant Content In this session, discover how Global Hotel Alliance streamlined their global sending while continuously catering to subscribers’ interests and preferences—delivering relevant content to all corners of the globe and growing subscriber loyalty.	Meet the Top Influencers in Commerce
11:40 - 12:20	From the Grove to Your Inbox: California Avocado Commission’s Persona Program Personas go beyond basic segmentation practices by digging into the "why" behind subscriber behaviors and preferences. Personas demonstrate unique habits, attitudes, and behaviors and communicate across multiple channels. In this session, the California Avocado Commission and their agency, Red Door Interactive, will discuss how to create personas, and how you can use them to affect your messaging and, ultimately, your bottom line.	Bare Escentuals’ daily deal emails increase sales by 118% during retail’s busiest time of year In this session, learn how Bare Escentuals rose above the email “clutter” and crafted an award-winning email program that offered a differentiated user experience combined with a sense of urgency to drive sales that were 50% higher than their average emails, and also drove greater social impact for the brand.
12:20 - 1:30	Lunch	Platinum Level, Salon E
1:30 - 2:50	Afternoon Keynote: Brian Walker, Forrester Research & Jim Wehmann, Digital River
3:00 - 3:40	Zazzle Makes New Customers Lifelong Customers with a Targeted Welcome Series Discover how Zazzle created a welcome series that is focused on moving new subscribers through the Zazzle customer lifecycle. By educating subscribers about the possibilities that exist on the site, Zazzle’s targeted messaging has led to a more engaged customer.	Xerox Focuses on Data: Taking Action and Automation Email marketing is one of the most powerful forms of database marketing. The experience can be incredibly powerful and moving depending on how the data points available are leveraged to nurture the relationship. This session discusses the role and importance of ecommerce data in email marketing. It emphasizes the position of the email marketer as a "curator of data", or an expert that leverages data to define audience segments and deliver relevant content. Significant attention will be paid to how to make data actionable and when and how to automate data processes for maximum efficiency and results.
3:50 - 4:30	Using Social Email to Improve Enterprise Email Marketing Effectiveness If your company is looking at ways to shift budget from other marketing channels toward social media, be careful not to make either/or decisions that could adversely affect overall business success. Today's leading brands recognize that email marketing can act as an effective conduit to achieve better performance across traditional and emerging channels--especially social media. You will learn about why email is more important than ever in the growing social landscape. Walk away from this session with a better understanding of how to use email and social together to drive consumers through the customer lifecycle—from initial acquisition to a lifetime influencer.	The Resource Challenge: How to Use Technology and Training to Overcome Constraints Different types of companies face different types of challenges with their email marketing programs. From limited resources to gaining buy-in across the organization, there is a seemingly endless set of roadblocks that can be seen as setbacks. See how these brands have succeeded in overcoming their specific challenges in the B2B and non-profit sectors.
4:30 - 5:30	Break
5:30	Reception & ICE Awards	Diamond Ballroom & Foyer
7:00 - 11:00	Reception & Dinner	Nokia Plaza
Day 3: Wednesday, May 16, 2012
8:00 - 3:00	Registration
7:30 - 8:30	Breakfast	Platinum Level, Salon E
	General Sessions: Diamond Level, Salons 4&5
8:30 - 9:55	Morning Keynote: Marco Tempest, Techno-Illusionist & Gene Alvarez, Gartner Research
10:30 - 10:50	Coffee Break
	Track A	Track B	Network Café
10:10 - 10:50	Consumer Views on Email Marketing Email is among the most trusted medium of all digital marketing tools‒often cited ahead of display media, banner ads, and brand websites. But are email marketers leveraging this channel effectively? What do consumers think about what we do? As often as we try to put the consumer first, many times we miss the mark. In this session, email industry expert, Ryan Phelan, VP of Strategic Services for BlueHornet, shares valuable from-the-field insight about how consumers use email and what they think about email marketing. Walk away from this session with a greater understanding of consumer expectations and actionable strategies on how to foster the type of relationship that consumers really want to have with brands.		Meet the Top Influencers in Commerce
11:00 - 11:40	Mobile Email: The Time is Now The number of people accessing their emails via mobile devices in 2012 continues to grow. But mobile email is not really about repurposing desktop email and squeezing it to a smaller screen. The real value of mobile email is the ability to deliver instant gratification wherever the consumer is, in a way that cannot be duplicated at the desktop. Join this session to discuss how mobile has evolved over the past year, and how to utilize the consumer mobile data that's available to you. See real examples of marketers using mobile as a unique opportunity to offer up content that cannot be duplicated by the desktop.	The Ins and Outs of Video Email for 2012 Video in email provides marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic? Join Liveclicker to learn why, when and how to use video in email to increase conversions in your email program. In this session, we'll cover everything you need to know about video in email so you can get started today; from creative design to email client support. Through examples and case studies, we will demonstrate what works and what doesn't.
11:50 - 12:30	Email Inbox Deliverability Trends If it seems like achieving good inbox deliverability is a moving target, you're right. But just because the criteria for determining whether your email goes to the inbox or the junk folder is always changing, that doesn't mean you must sit idly by. Making sure your customers get your email messages requires active monitoring, trend-spotting, and optimization. In this session, you'll learn about the current state of email delivery, best practices to follow, dangers to avoid, and what lies ahead in the rapidly changing world of email deliverability.
12:30 - 1:45	Lunch	Platinum Level, Salon E
1:45 - 3:15	Afternoon Keynote: Julie Ask, Forrester Research & James L. McQuivey, Forrester Research

     

Keynote Speakers

BlueHornet is pleased to welcome the following keynote speakers to the stage:

Martin Lindstrom
Brand Futurist

When you want to build a stronger, more profitable brand, there is no better place to start than with branding mastermind Martin Lindstrom. His meteoric rise as a marketing guru includes five books on branding — including best sellers Buyology and Brand Sense — that have been translated into more than 40 languages and published in more than 60 countries. One of the world’s most respected branding experts, Lindstrom sits on several boards around the globe — such as Heineken, Microsoft, Yellow Pages and Nokia — and he advises some of the world’s top brands on all aspects of brand building and brand optimization. His blue-chip client list includes Mars, Pepsi, American Express, Mercedes-Benz, Reuters, Visa, McDonald’s, Kellogg’s, Ericsson and Microsoft.

Gene Alvarez
Vice President, Gartner Research

Mr. Alvarez has more than 28 years of IT experience in business impact assessment, vendor management, project management, software development and delivery of complex business applications. Mr. Alvarez is an international expert on sell-side strategies and technologies such as e-commerce and m-commerce sales applications, CRM, context aware computing, channel/partner relationship management, catalog/content management, catalog/configuration management and presentation, commerce/merchant applications and services, Web content management, personalization, and consumer portals. A top-rated speaker, he has presented at many industry-related conferences worldwide, been published/referenced/featured in various media and trade publications, and named as one of the most influential Hispanics in Information Technology. Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.

Julie Ask
Vice President and Principal Analyst, Forrester Research

Julie Ask, vice president and principal analyst for Forrester Research, is a recognized expert on the mobile channel, including consumer activities, adoption and behavior; entertainment; and services. She advises executives in a breadth of industries including retail, hospitality, travel, CPG, banking, and insurance among others. Before joining Forrester, Ms. Ask worked as a management consultant for Booz Allen & Hamilton. Her research and analysis have been widely cited in publications such as Wall Street Journal, The New York Times, USA Today and BusinessWeek. She has also appeared as an expert on multiple television networks in the United States.

James L McQuivey, Ph.D
Vice President and Principal Analyst, Forrester Research

James McQuivey analyzes television and media technology and specializes in the future of the moving image, including digital video recorders, HDTV, video on demand, Internet-based video, and the business implications of each of these disruptive technologies or movements. Beyond this, he also covers digital music and digital publishing. Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's consumer research effort. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times, USA Today, and The Wall Street Journal. He has been interviewed by NPR and appeared on CNBC and CNN. Prior to joining Forrester, James served as a professor at Boston University's top-rated College of Communication.

Brian K. Walker
Vice President and Principal Analyst, Forrester Research

Brian is a leading worldwide expert in eCommerce platforms, multichannel commerce and marketing technology, and mobile commerce. Brian has experience with a wide range of eBusiness technologies, ranging from eCommerce platforms and software-as-a-service (SaaS) offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. Brian has specific expertise within retail, B2B, and online travel, and his interests focus on multichannel strategies and technology solutions that support a wide range of business goals. Brian has more than 15 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and web marketers such as Amazon.com, Classmates Online, Eddie Bauer, Expedia.com.

Joel Ronning
President and Chief Executive Officer, Digital River

Digital River founder and chief executive officer, Joel Ronning, has seen the Internet grow from an interesting idea to a strategic channel for growing global businesses. Joel launched Digital River in 1994 with a vision to use the Internet instead of mail to deliver software. More than 15 years later, Digital River is a profitable, leading provider of global e-commerce solutions. Joel continues to drive Digital River to create new ways to grow the online businesses of some of the world's foremost multi-national companies.