Best Practices for Transactional Emails

Did you know…?

Transactional emails such as order confirmations and shipping notifications enjoy some of the highest open rates there are?

And employing proven sales tactics such as cross-selling and up-selling can be extremely effective in transactional emails, but they must be executed in a very specific and appropriate manner.

First and foremost, every transactional email program must provide customers relevant information about their purchase or service inquiry at appropriate stages of the purchase cycle. But an optimized transactional email messaging initiative can ensure a positive purchase experience, reduce your service costs, drive more revenue, and build customer confidence. Topics in this 13-page whitepaper include:

• An Email Optimization Checklist
• Transactional Emails and CAN-SPAM
• Five Things to Include in Every Transactional Email Message
• Using Transactional Emails to Drive Additional Sales

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