Consumer Views of Email Marketing 2013 PDF
For two consecutive years, BlueHornet has surveyed over 1,000 consumers across the United States to better understand their behavior and sentiment around email marketing.
By surveying similar demographic groups and asking several of the same questions each year, we’ve been able to identify some changes that have occurred in how consumers view email marketing. And by including new questions for 2013, we can offer insight into possible future trends and behavior patterns that marketers may use to augment their existing subscriber response data.
In addition to providing our 2013 survey results and analysis, this report also includes recommendations for ways marketers may use the information for email program optimization.
Download the full report