Email Marketing Advances in a Social, Mobile Environment

Email marketers have more data at their fingertips than ever before, but few are putting that data into action to deliver a more personalized customer experience. In light of recent technology innovations that incorporate social media behavior and mobile consumption habits into subscriber profiles, how should marketers be using that information to improve the effectiveness of their email campaigns?

In this webinar, BlueHornet’s VP of Strategic Services, Ryan Phelan, and Director of Product Management, Manny Ju, discuss why social media influencers and mobile email consumers should be treated differently, and how recent technology innovations create new opportunities for marketers to engage social, mobile customers.

Presenters:
		Ryan Phelan Vice President of Strategic Services BlueHornet				Manny Ju Director of Product Management, BlueHornet

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