Increase Your Email Campaign Effectiveness

A Forrester Research and BlueHornet Webinar

Nearly all interactive marketers use email, and they expect it to increase in effectiveness over the next two years. But data indicates that, according to specific Forrester Research scoring criteria, most email campaigns fail.

What are the criteria for effective email campaigns in today’s rapidly changing interactive marketing environment, and why is there a considerable gap between expectations and actual success?

Shar VanBoskirk, vice president and principal analyst at Forrester Research, and Manny Ju, director of product management at BlueHornet, discuss the challenges interactive marketers should address to consistently execute more sophisticated and more successful email campaigns.

Session includes information from Forrester Research and BlueHornet on:

• Email’s predicted growth
• The sophistication of current email campaign efforts
• Where interactive marketers should focus to improve effectiveness
• Tools that can make it easier to implement strategic email marketing campaigns

 

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