Integrated Email Marketing Trends for the Travel Industry
At the 2011 PhoCusWright Conference, BlueHornet conducted a research study on digital marketing trends in the travel & hospitality industry to gain a better understanding of how travel marketers are currently engaging their customers via email and other digital channels, and where they plan to invest in 2012. This detailed report of our research reveals:
- Which digital marketing channels travel marketers find most valuable today, and where they plan to invest in 2012.
- The opportunities travel marketers have to increase the relevancy and effectiveness of their email communications by integrating data across social, mobile, and other online channels.
- Simple steps you can take to develop a strategic investment plan for your email program that will help you deliver a more personalized customer experience.
