Responsive Design for Mobile Email Rendering

With the widespread adoption of smart phones and tablets, proper email rendering in mobile devices has become crucial to the success of your email marketing efforts.

Finding a way to deliver an email that renders well in all screen sizes is a challenge. Currently, most marketers create a separate email for mobile users and deliver it based on subscriber preferences or provide a link in their email to open a mobile-friendly version in the device’s web browser. But by taking advantage of some new coding techniques, we can now deliver both desktop and mobile-friendly versions automatically depending on which device the email is viewed on.

It is called responsive design, and it is already being used in many websites today. Email marketers, however, are just beginning to take advantage of this technique, and it is changing the way we design our emails for improved rendering across different devices.

Use this guide developed by the BlueHornet creative services team to find out how to use responsive design to provide the best possible experience for your subscribers, no matter where or when they happen to open your emails.