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Agenda


Below is the agenda for the 2008 Lifecycle Messaging Conference.

Industry Expert Speakers will include:


David Daniels
Vice president and research director for JupiterResearch; email marketing industry expert frequently quoted in The New York Times, The Wall Street Journal, and Business Week.

Jeanne S. Jennings
Email Marketing Consultant, JeanneJennings.com, Inc.; columnist, ClickZ Experts and author, The Email Marketing Kit (SitePoint).

David Baker
David Baker is vice president of email solutions for Avenue A | Razorfish. Visit his blog at whitenoiseinc.com.

Michelle Eichner
Vice president and COO of Pivotal Veracity, an independent email auditing firm out to change email marketing for the better by empowering direct marketers with a suite of tools to optimize delivery of email communication.

Aaron Kahlow
Aaron Kahlow serves as chairman and founder of the Online Marketing Summit as well as managing partner of BusinessOnLine, a leader in the search and usability space.


Fundamental = Fundamentals breakout session-valuable content for email marketers of
   every experience level.


Registration, presentations, and breaks take place in the 2nd floor ballroom area, unless noted otherwise.

Tuesday, September 30, 2008
10:00 - 6:00 Registration 2nd Floor Foyer  
  Pre-Conference Event: Salon A-B
2:00 - 4:00 The CAN-SPAM Compliance, Reputation, and Deliverability Lifecycle. Linda Goodman; Michelle Eichner, Vice President and COO, Pivotal Veracity; James O'Brien, Director of Marketing, LashBack; Tim Marusich, Vice President and General Manager, BlueHornet - Learn more about this event.
6:00 - 8:00 Welcome Cocktail Reception Skyline Terrace  
       

Wednesday, October 1, 2008
8:00 - 9:00 Registration Foyer  
8:00 - 9:00 Breakfast Foyer  
  General Sessions: Ballroom
9:00 - 9:15 Welcome
9:15 - 10:15 Keynote Presentation:
New Research on Lifecycle Email Marketing and Email "Influencers."
David Daniels, VP and Research Director, JupiterResearch
10:15 - 10:30 Break Foyer  
  Track A Track B Learning Lab
10:30 - 11:15 Case Study: How Chuck E. Cheese's Created a Multi-Priced Coupon Segmentation and Delivery Strategy. Ryan Linders, Marketing Manager, CEC Entertainment, Inc. Panel Discussion: Beyond Clicks & Opens--Using Reports & Measurements to Identify and Drive New Revenue Opportunities. Moderated by David Baker, VP Email Strategy, Avenue A | Razorfish. Panelists: Jay DeFoore, The Knot, Inc; Eric King, Phoenix Footwear; Michael Kelly, ClickMail Marketing Deliverability Consultations, Demonstrations, Open Q&A Sessions
11:15 - 12:00 FundamentalEmail Template Design: Best Practices and Examples.
Michael Buchmiller, Senior Designer, BlueHornet		 Email and Social Networking: The Right Message at the Right Time. Aaron Kahlow, Chairman, Online Marketing Summit
12:00 - 1:30 Lunch Skyline Terrace
1:30 - 2:15 Bridging the Product Lifecycle and the Consumer Lifecycle. David Baker, VP Email Strategy, Avenue A | Razorfish Fundamental The Five Tactics of Successful Lifecycle Messaging Campaigns. Jeremy Swift, Director of Client Relations, BlueHornet
2:15 - 3:00 Best Practices for Transactional Emails. Matthew Waclawik, Product Manager, BlueHornet Ask the Experts: Solve Common HTML Coding Issues for Better Email Delivery and Results. Michelle Eichner, VP Pivotal Veracity; Chris McGreal, Creative Director, BlueHornet
3:00 - 3:15 Break Foyer
3:15 - 4:00 Fundamental Case Study: Torrid's Automated Welcome Email Campaign Strategy Increases Revenue, Builds Relationships, and Reduces Production Costs. Carri Lukasik, Internet Marketing, Hot Topic; Travis Falstad, Marketing Consultant How To: Develop Lifecycle Messaging Campaigns for Non-Profits and Associations. Ron McGrath, Chief Technology Officer, High Road Solution
4:00 - 5:30 Free Time  
5:30 Bus Depart Resort Resort Lobby  
6:00 - 8:00 Wednesday Night Party, Sponsored by Red Door Interactive The Ultimate Skybox at Diamond View Tower  
       

Thursday, October 2, 2008
8:30 - 9:30 Breakfast Skyline Terrace  
  General Sessions: Ballroom
9:30 - 9:45 Day Two Kickoff
9:45 - 10:45 Keynote Presentation:
10 Steps to Developing an Effective Email Strategy.
Jeanne Jennings, Principal, JeanneJennings.com, an Email Marketing Consultancy
  Track A Track B Learning Lab
10:45 - 11:30 FundamentalEmail Delivery Management 101. SureSend DMS Team, BlueHornet How To Keep Subscribers Engaged Through the Relationship Lifecycle. Katelyn Himes, Manager, Online Marketing, La Quinta Inns & Suites Deliverability Consultations, Demonstrations, Open Q&A Sessions
11:30 - 11:40 Bio Break  
11:40 - 12:20 FundamentalThe Email Experience Council Speaks: Developing a Lifecycle Strategy for the Andre Agassi Foundation. The eec Team FundamentalThe "Whats and Whys" of Email Bounces. Which Ones Require Action? Randall Kahler, Systems Support Engineer, BlueHornet
12:20 - 1:00 Lunch Skyline Terrace
1:00 - 1:35 BlueHornet APIs: Practical Applications. Randall Kahler, Systems Support Engineer, BlueHornet; Daniel Smith, Senior Software Engineer, BlueHornet
1:35 - 2:20 Beyond the Email Client: The Importance of Landing Pages in your Email Marketing Strategy. Reid Carr, President & CEO, Red Door Interactive Beyond the Basics: Email Reputation Management, Authentication, and Compliance. SureSend DMS Team, BlueHornet Deliverability Consultations, Demonstrations, Open Q&A Sessions
2:20 - 3:00 The Relevance of Targeted Marketing in a Down Economy Mike Schmitt, CEO, Clairvoyix Leveraging Multi-Channel Data for Advanced Email Segmentation. Robert Groth, VP Analytics, Fireclick
3:00 - ?? Farewell Beach Party Tidelands Park