About the Lifecycle Email Messaging Conference


	Industry Expert Speakers and a Powerful Lineup of Sessions!
	Matthew May Author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing; a former senior advisor and master instructor at Toyota; contributed to or written for: The Detroit News, The Detroit Free Press, USA Today, and many more. Greg Joumas VP of Advertising & Marketing for Jack in the Box David Daniels Vice President, Principal Analyst for Forrester Research; email marketing industry expert frequently quoted in The New York Times, The Wall Street Journal, and Business Week.

When and Where is the Event?

The Lifecycle Messaging Email Conference will be held October 14-16, 2009 in San Diego, California at the Omni San Diego Hotel.

Who Should Attend?

The Lifecycle Messaging Email Conference is geared toward every email marketer who wants to improve email campaign performance by implementing lifecycle techniques for the first time or by doing more with their existing lifecycle messaging efforts.

Email Marketing Managers
Online Marketing Directors/CMOs
Interactive Agency Strategists and Account Managers
Email Marketing Resellers
Email Deliverability Managers
Email Creative Teams: Directors, Designers, Copywriters

Sessions will be available for beginning, intermediate, and advanced B2B, B2C, and agency email operatives. Content providers will take a "platform-agnostic" approach, so that email marketers can walk away with actionable strategies and tactics-regardless of which email service provider or type of in-house email tool they use.

What is Lifecycle Messaging?

Lifecycle messaging is an email campaign management approach that uses strategy and technology to deliver highly targeted email campaigns that evolve as subscribers' preferences and behaviors change over time. Successful email marketers save time and drive greater ROI by using lifecycle techniques to collect actionable data, automate targeting and segmentation, increase relevance, and reach customers when they're ready to buy. To learn more, visit www.bluehornet.com.