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Wednesday, October 14, 2009 |
| Noon - 6:00 |
Registration |
Foyer |
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| 3:00 - 5:00 |
Speed Dating |
Balboa 1 |
| 6:00 - 9:00 |
Welcome Cocktail Reception |
Gallery |
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Thursday, October 15, 2009 |
| 8:00 - 9:00 |
Registration |
Foyer |
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| 8:00 - 9:00 |
Breakfast |
Palm Terrace |
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General Sessions: Salon A&B |
| 9:00 - 9:15 |
Welcome |
| 9:15 - 10:15 |
Keynote Presentation:
Matthew May |
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Track A: Innovation |
Track B: Performance |
Cyber Café/
Solutions Zone |
| 10:15 - 10:30 |
Break - Grand Ballroom Foyer North |
Deliverability Consultations, Demonstrations, Open Q&A Sessions |
| 10:30 - 11:15 |
Use text messaging to grow your email list. Ryan Linders, Director of Marketing - Sales, CEC Entertainment, Inc. |
Lifecycle Messaging: 5 Key Stages of the Customer Lifecycle. Jeremy Swift, Director of Client Relations, BlueHornet |
| 11:25 - 12:10 |
Video Email: Mike Rogers, SVP of Sales, Goodmail |
How to Slice a Pie: Segmentation for Non-Statisticians. Heike Reher, ACD Systems |
| 12:10 - 1:30 |
Lunch |
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| 1:30 - 2:15 |
General Session: The Future of Social Media
Jason Weaver, CEO, Sway Inc. |
| 2:25 - 3:15 |
BlueHornet eMS Enhancements
Adam Gedde, Solutions Engineer, BlueHornet; Chris McGreal, User Interface Designer, BlueHornet; James Gagliardi, Group VP UX/D, Digital River |
Social Media Panel
Moderator - Jason Weaver, CEO, Sway Inc. |
| 3:15-3:30 |
Break - Grand Ballroom |
| 3:30 - 4:15 |
Integrating Your Email Platform with Your CMS. Ron McGrath, Chief Technology Officer, HighRoad Solution |
Taking Control: Deliverability Best Practices, Concepts and Actions You Should Take to Improve Inbox Deliverability. John Bollinger, Deliverability Management Specialist, BlueHornet |
| 4:25 - 5:10 |
Innovative Design in Email Awards (IDEA): An expert panel of judges will review HTML email submissions.
David Baker, VP, eCRM Solutions, Razorfish; Michael Buchmiller, Creative Director, BlueHornet; Sarah Wilcox, Online Marketing Manager, Bare Escentuals |
| 5:15 - 6:15 |
Free Time |
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| 6:15 |
Transport to Event |
Hotel Lobby |
| 6:30 - 10:00 |
Dinner Event |
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Friday, October 16, 2009 |
| 9:00 - 10:00 |
Breakfast |
Palm Terrace |
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General Sessions: Salon A&B |
| 10:00 - 10:15 |
Day Two Kickoff |
| 10:15 - 11:15 |
Keynote Presentation: Maximizing the Space. Greg Joumas, VP of Marketing & Advertising, Jack in the Box |
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Track A |
Track B |
Cyber Café/
Solutions Zone |
| 11:25 - 12:10 |
Innovations in Email Intelligence. Michelle Eichner, VP and COO, Pivotal Veracity |
Case Study: A Multi-Channel Strategy Produces Results for Souplantation & Sweet Tomatoes. Morgan Witt, Manager, Marketing & Strategic Partnerships and Pilar Bower, Email Marketing & Optimization Specialist, Red Door Interactive |
Deliverability Consultations, Demonstrations, Open Q&A Sessions |
| 12:10 - 1:30 |
Lunch |
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| 1:30 - 2:15 |
General Session: The New Rules of Relevancy: Tactics to Improve the Bottom Line.
David Daniels, VP and Principal Analyst,
Forrester Research |
| 2:25 - 3:10 |
Keys to a Great Email Strategy. David Baker, VP of Email Solutions, Razorfish |
Advanced Deliverability Strategies - Looking Beyond Spam Complaints: Optimizing for the Latest ISP Filtering Technologies. Evan Burke, Manager, Deliverability Operations, BlueHornet |
| 3:10 - 3:30 |
Break |
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| 3:30-?? |
Event Finale and SmartReply Contest Drawing |
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