CAN-SPAM
In an effort to strengthen protection against problems like email spam, spyware, and phishing scams, Canada recently introduced the Electronic Commerce Protection Act, also referred to as the ECPA or Bill C-27. If the bill becomes law, which we believe could occur sometime early 2010, it will cover any "commercial electronic message" which is sent from, routed through, or accessed within Canada.
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Although BlueHornet does not provide legal advice, we have reviewed the new CAN-SPAM rules, attended industry-specific debriefings about them, and can provide you access to the full text of the FTC changes.
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When it comes to long-term deliverability success, your actions speak much louder than words. If you've got respect, you've got high deliverability and good ROI. So take this test to see if your email practices are showing respect for subscribers and customers.
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Improve your email delivery rate and sending reputation with major ISP's by following these steps before and after you send your emails.
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There are many components to good email delivery, and it starts long before you send your emails. In this article, you'll learn 7 steps you can take right away to ensure your emails reach the inbox.
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Using whois privacy services may constitute "material falsification" of headers under CAN-SPAM.
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Update on the Canadian anti-spam bill known as C-27 or the ECPA as of October 27, 2009 from BlueHornet.
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