Data Management

ARTICLES:
Recap & Photos from the 2012 Shop.org Annual Summit

Check out BlueHornet's key takeaways and photos from the 2012 Shop.org Annual Summit

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ARTICLES:
The Email Marketer’s Guide to Addressing Time, Resource and Funding Challenges

BlueHornet's VP of client services, Kathleen Waldvogel, shares helpful advice for email marketers with limited time, resources, and budget.

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ARTICLES:
The Simple Path

Susan Tull, VP of Marketing, explains how marketers can apply simplicity principles to customer-focused marketing programs.

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ARTICLES:
Taking a Closer Look at Customer Profitability

Here at BlueHornet, a major part of our value proposition hinges on our ability to help marketers identify their most profitable customers and target them when they’re most likely to buy. How are you determining customer profitability?

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ARTICLES:
Stated Preference Data Collection

Step one of every email marketing strategy: ensure your data collection methods are sound. Because the effectiveness of your targeting and personalization efforts are only as good as the data used to power them. In this article, we will focus on the first step in deploying lifecycle campaigns that evolve as customers' or subscribers' preferences and behaviors change over time: a sound data collection method based on asking subscribers to tell you about themselves and their interests: this information is called stated preference data.

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