Data Management

ARTICLES: The Simple Path

Susan Tull, VP of Marketing, explains how marketers can apply simplicity principles to customer-focused marketing programs.
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ARTICLES: Taking a Closer Look at Customer Profitability

Here at BlueHornet, a major part of our value proposition hinges on our ability to help marketers identify their most profitable customers and target them when they’re most likely to buy. How are you determining customer profitability?
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CASE STUDY: Rockler Automated Cart Abandonment Program Drives 2% of Sales

Learn how Rockler uses BlueHornet and SeeWhy to drive sales through the implementation of an automated cart abandonment program.
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CASE STUDY: Roxio Grows Yearly Email Revenue by 7%

Learn how Roxio increased email relevancy and boosted year over year email revenue by 7%.
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CASE STUDY: Gratis Sees 65% Increase in Clickthroughs by Consolidating Transactional & Marketing Email Platforms

Gratis Internet uses BlueHornet to combine transactional emails and marketing emails into one platform to streamline email management efforts and improve deliverability.
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CASE STUDY: Best Western ROI Far Exceeds Goals

Best Western, a leader in the hospitality and travel industry, used BlueHornet to develop a sophisticated data collection strategy and send highly targeted and relevant email marketing campaigns.
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ARTICLES: Stated Preference Data Collection

Step one of every email marketing strategy: ensure your data collection methods are sound. Because the effectiveness of your targeting and personalization efforts are only as good as the data used to power them. In this article, we will focus on the first step in deploying lifecycle campaigns that evolve as customers' or subscribers' preferences and behaviors change over time: a sound data collection method based on asking subscribers to tell you about themselves and their interests: this information is called stated preference data.
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ARTICLES: The Impact of Online Behavior in Data Collection

The online behavior of your visitors that can be observed is a key component of any data collection plan. Along with utilizing stated preference data collection and acting on purchase behavior, it comprises the foundation of an effective, lifecycle-messaging centered email marketing strategy.
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ARTICLES: The Impact of Purchase/Post-Purchase Behavior in Data Collection

Purchase behavior is simply the most valuable data set of all. Analyzing what, when, and how your visitors buy—along with the stated preference data collection and online behavior—will tell you why they buy, and drive your targeting efforts in intelligent directions.
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CASE STUDY: Kyocera Quickly Builds Large Email Database for New Product Launch

Kyocera used BlueHornet’s email marketing solution to quickly build a sizeable opt-in email marketing database in preparation for the launch of a new wireless phone.
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