Deliverability

ARTICLES: The Email Marketer’s Guide to Addressing Time, Resource and Funding Challenges

BlueHornet's VP of client services, Kathleen Waldvogel, shares helpful advice for email marketers with limited time, resources, and budget.
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ARTICLES: Email and Emerging Tech: What’s New? What’s Next?

We recently conducted a live Twitter interview with BlueHornet’s new director of product management, Manny Ju, to find out what lies ahead in the email marketing space from a product development and multi-channel marketing perspective.
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ARTICLES: What You Need to Know About DomainKeys

DomainKeys (DK) and DomainKeys Identified Mail (DKIM) are email authentication technologies designed to identify legitimate senders of email. Email authentication technologies like DK and DKIM were developed to prevent "spoofing," the nefarious practice whereby anyone sending an email could potentially use your domain in the "From:" address for their message.
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ARTICLES: What You Need to Know About Canada’s New Anti-Spam Bill

In an effort to strengthen protection against problems like email spam, spyware, and phishing scams, Canada recently introduced the Electronic Commerce Protection Act, also referred to as the ECPA or Bill C-27. If the bill becomes law, which we believe could occur sometime early 2010, it will cover any "commercial electronic message" which is sent from, routed through, or accessed within Canada.
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CASE STUDY: Torrid Switches from In-House Email to BlueHornet and Achieves Dramatically Increased Revenue

Torrid switched to BlueHornet after working with an in-house email solution to improve deliverability and lift online sales.
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CASE STUDY: ACD Systems Doubles Email Response Rates with BlueHornet Double Opt-In Solutions

ACD Systems doubles their email marketing response rates after implementing BlueHornet's Double Opt-In email marketing solutions.
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ARTICLES: CAN-SPAM: New Rule Provisions

Although BlueHornet does not provide legal advice, we have reviewed the new CAN-SPAM rules, attended industry-specific debriefings about them, and can provide you access to the full text of the FTC changes.
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ARTICLES: Email Deliverability Quiz: Do You Respect Your Subscribers?

When it comes to long-term deliverability success, your actions speak much louder than words. If you've got respect, you've got high deliverability and good ROI. So take this test to see if your email practices are showing respect for subscribers and customers.
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ARTICLES: Five Tips for Better Email Delivery Rates

Improve your email delivery rate and sending reputation with major ISP's by following these steps before and after you send your emails.
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ARTICLES: Before You Send, Consider These Important Guidelines for Improved Deliverability

There are many components to good email delivery, and it starts long before you send your emails. In this article, you'll learn 7 steps you can take right away to ensure your emails reach the inbox.
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