E-Commerce

CASE STUDY: TomTom.com Extends Customer Lifecycle

The TomTom E-Commerce Team worked with BlueHornet to develop a targeted email series to encourage customers to upgrade to newer product models.
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ARTICLES: Taking a Closer Look at Customer Profitability

Here at BlueHornet, a major part of our value proposition hinges on our ability to help marketers identify their most profitable customers and target them when they’re most likely to buy. How are you determining customer profitability?
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DOWNLOAD CENTER: Best Practices for Transactional Emails

First and foremost, every transactional email program must provide customers relevant information about their purchase or service inquiry at appropriate stages of the purchase cycle. But an optimized transactional email messaging initiative can ensure a positive purchase experience, reduce your service costs, drive more revenue, and build customer confidence.
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NEWS: BlueHornet Networks Announces New Pay-for-Performance Email Solution for Retailers

BlueHornet introduces eMS Commerce Optimizer, the only Pay-for-Performance email marketing solution built exclusively for retailers and e-commerce email marketers.
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NEWS: Digital River Introduces Mobile Commerce Offering

Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce services, introduced a new mobile commerce offering that includes a smart online storefront.
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