Email Metrics
The online behavior of your visitors that can be observed is a key component of any data collection plan. Along with utilizing stated preference data collection and acting on purchase behavior, it comprises the foundation of an effective, lifecycle-messaging centered email marketing strategy.
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Every year, email becomes a more important part of the marketing mix for companies large and small. That's great news for folks like you and me who think about the "killer app" more than the average person. But as the medium we know and love continues to gain traction, email marketers face more pressure to gauge, quantify, and optimize their efforts. The numbers are readily available, but what do they really indicate, what are industry averages, and how do your campaigns measure up?
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