Engagement & Targeting

ARTICLES: The Email Marketer’s Guide to Addressing Time, Resource and Funding Challenges

BlueHornet's VP of client services, Kathleen Waldvogel, shares helpful advice for email marketers with limited time, resources, and budget.
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CASE STUDY: Rancho Las Palmas Resort & Spa Turns Email Subscribers Into Raving Fans

Rancho Las Palmas doubles Facebook following and acquires new customers through social email campaign.
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DOWNLOAD CENTER: Integrated Email Marketing Trends for the Travel Industry

BlueHornet surveyed marketers in the travel and hospitality industry at the 2011 PhoCusWright Conference to find out how they're currently engaging customers through email marketing and other digital channels and where they plan to invest in 2012.
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ARTICLES: Creating Mobile Opportunities Within Email Marketing

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CASE STUDY: Global Hotel Alliance Uses Dynamic Content to Send 1000+ Versions of Loyalty Emails

With almost 300 international luxury hotels, GHA needed an easy way to deliver highly individualized loyalty program emails in 7 different languages.
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CASE STUDY: La Costa Resort and Spa Increases Engagement by 67% Using Video Email

La Costa uses in-email video to showcase their legendary golf course renovations and build email program loyalty.
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ARTICLES: Mobile Email Does Matter: Here’s What You Can Do About It

Manny Ju discussed mobile marketing trends and the mobile email opportunity at the Denver Online Marketing Summit.
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CASE STUDY: KFC “Doubles Down”

To promote the infamous Double Down sandwich, KFC used SocialLoop to increase social sharing via email and acquire new email subscribers on social channels.
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CASE STUDY: TomTom.com Extends Customer Lifecycle

The TomTom E-Commerce Team worked with BlueHornet to develop a targeted email series to encourage customers to upgrade to newer product models.
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ARTICLES: 3 Steps to Building a Social Email Program

How to integrate social media and email marketing to maximize engagement with social media followers and email subscribers.
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