Lifecycle Messaging
BlueHornet surveyed marketers in the travel and hospitality industry at the 2011 PhoCusWright Conference to find out how they're currently engaging customers through email marketing and other digital channels and where they plan to invest in 2012.
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With almost 300 international luxury hotels, GHA needed an easy way to deliver highly individualized loyalty program emails in 7 different languages.
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Industry experts share best practices on email marketing preference centers in this article from BtoB Magazine.
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The presentation slides from the 2011 BlueHornet Lifecycle Messaging conference are now available to download or view online.
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The TomTom E-Commerce Team worked with BlueHornet to develop a targeted email series to encourage customers to upgrade to newer product models.
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SnagAJob.com's win-back re-engagement campaign recovered over 10% of dormant email subscribers.
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BlueHornet announced the recent addition of SnagAJob.com to its client roster.
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With the recent launch of Facebook Messages, learn how to rise to the top of your subscribers' social inbox by engaging them in one-to-one relationships.
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Scott Cohen, founder and blogger of scottwriteseverything.com, recently interviewed Ryan Phelan, BlueHornet's VP of strategic services.
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Susan Tull, VP of Marketing, explains how marketers can apply simplicity principles to customer-focused marketing programs.
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