List Growth

CASE STUDY: Rancho Las Palmas Resort & Spa Turns Email Subscribers Into Raving Fans

Rancho Las Palmas doubles Facebook following and acquires new customers through social email campaign.
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CASE STUDY: Global Hotel Alliance Uses Dynamic Content to Send 1000+ Versions of Loyalty Emails

With almost 300 international luxury hotels, GHA needed an easy way to deliver highly individualized loyalty program emails in 7 different languages.
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ARTICLES: Mobile Email Does Matter: Here’s What You Can Do About It

Manny Ju discussed mobile marketing trends and the mobile email opportunity at the Denver Online Marketing Summit.
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ARTICLES: Simple Preferences: A Guide for Email Marketing Preference Centers

Industry experts share best practices on email marketing preference centers in this article from BtoB Magazine.
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ARTICLES: 2011 Lifecycle Messaging Conference

The presentation slides from the 2011 BlueHornet Lifecycle Messaging conference are now available to download or view online.
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CASE STUDY: KFC “Doubles Down”

To promote the infamous Double Down sandwich, KFC used SocialLoop to increase social sharing via email and acquire new email subscribers on social channels.
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ARTICLES: 3 Steps to Building a Social Email Program

How to integrate social media and email marketing to maximize engagement with social media followers and email subscribers.
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ARTICLES: Social Email Marketing: KFC’s Double Down Email Launch

KFC launched the Double Down sandwich through an integrated social media and email marketing campaign.
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CASE STUDY: Chuck E. Cheese’s Uses Text Messaging to Grow Email List

Chuck E. Cheese's used text messaging as a sign up method for their Chuck E-Club email program and generated higher response rates from text-to-join subscribers.
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ARTICLES: Stated Preference Data Collection

Step one of every email marketing strategy: ensure your data collection methods are sound. Because the effectiveness of your targeting and personalization efforts are only as good as the data used to power them. In this article, we will focus on the first step in deploying lifecycle campaigns that evolve as customers' or subscribers' preferences and behaviors change over time: a sound data collection method based on asking subscribers to tell you about themselves and their interests: this information is called stated preference data.
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