Mobile

ARTICLES: What is the Secret to Driving App Downloads?

Industry experts share their insights on how email marketing plays a strategic role in promoting mobile applications.
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DOWNLOAD CENTER: Email Marketing Advances in a Social, Mobile Environment

Ryan Phelan and Manny Ju discuss the opportunities email marketers have in light of recent innovations in social and mobile technology.
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NEWS: BlueHornet Networks Introduces Mobile Response Targeting

BlueHornet's new mobile response targeting feature allows marketers to identify and segment subscribers who view email campaigns on mobile devices.
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ARTICLES: Creating Mobile Opportunities Within Email Marketing

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ARTICLES: Mobile Email Does Matter: Here’s What You Can Do About It

Manny Ju discussed mobile marketing trends and the mobile email opportunity at the Denver Online Marketing Summit.
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ARTICLES: 2011 Lifecycle Messaging Conference

The presentation slides from the 2011 BlueHornet Lifecycle Messaging conference are now available to download or view online.
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ARTICLES: 5 Key Takeaways from the 2011 Email Evolution Conference

BlueHornet attended the 2011 Email Evolution Conference and brought back 5 key takeaways for your email marketing programs.
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ARTICLES: An Email Snob Interview with Ryan Phelan: by Scott Cohen

Scott Cohen, founder and blogger of scottwriteseverything.com, recently interviewed Ryan Phelan, BlueHornet's VP of strategic services.
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ARTICLES: Email and Emerging Tech: What’s New? What’s Next?

We recently conducted a live Twitter interview with BlueHornet’s new director of product management, Manny Ju, to find out what lies ahead in the email marketing space from a product development and multi-channel marketing perspective.
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DOWNLOAD CENTER: The Third Screen: What Email Marketers Need to Know About Mobile Rendering

Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.
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