Strategy

ARTICLES: The Email Marketer’s Guide to Addressing Time, Resource and Funding Challenges

BlueHornet's VP of client services, Kathleen Waldvogel, shares helpful advice for email marketers with limited time, resources, and budget.
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ARTICLES: A Resolution to Unsubscribe? Extending the value of your email program after the holidays

eM+C article on how brands can ensure that consumers don't unsubscribe from their email program after the holidays.
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ARTICLES: Holiday Advice for the Email Marketer

VP of Strategic Services Ryan Phelan shares valuable insights as marketers gear up for holiday email marketing campaigns.
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ARTICLES: Infographic: How Strategic Are Retail Email Marketers?

We recently surveyed some of digital retail's top brands to find out how strategic their email marketing programs are.
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ARTICLES: Creating Mobile Opportunities Within Email Marketing

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CASE STUDY: Global Hotel Alliance Uses Dynamic Content to Send 1000+ Versions of Loyalty Emails

With almost 300 international luxury hotels, GHA needed an easy way to deliver highly individualized loyalty program emails in 7 different languages.
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ARTICLES: 2011 Lifecycle Messaging Conference

The presentation slides from the 2011 BlueHornet Lifecycle Messaging conference are now available to download or view online.
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CASE STUDY: KFC “Doubles Down”

To promote the infamous Double Down sandwich, KFC used SocialLoop to increase social sharing via email and acquire new email subscribers on social channels.
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CASE STUDY: TomTom.com Extends Customer Lifecycle

The TomTom E-Commerce Team worked with BlueHornet to develop a targeted email series to encourage customers to upgrade to newer product models.
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ARTICLES: Social Email Marketing: KFC’s Double Down Email Launch

KFC launched the Double Down sandwich through an integrated social media and email marketing campaign.
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