Strategy

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The Third Screen: What Email Marketers Need to Know About Mobile Rendering

Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.

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BlueHornet Introduces Director of Product Management

May 3, 2010 - BlueHornet Networks, Inc. today announced the addition of Manny Ju to the team as the company's director of product management.

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Combine Email and Social Media to Extend Your Reach and Drive Sales

Learn how marketers from top retail brands have combined BlueHornet's lifecycle messaging email capabilities with Shoutlet's social publication, distribution, tracking, and reporting features to develop successful integrated email marketing and social media strategies.

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Lifecycle Email Messaging Keeps Customers Engaged and Profitable

Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success in your email marketing campaigns.

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Best Practices for Transactional Emails

First and foremost, every transactional email program must provide customers relevant information about their purchase or service inquiry at appropriate stages of the purchase cycle. But an optimized transactional email messaging initiative can ensure a positive purchase experience, reduce your service costs, drive more revenue, and build customer confidence.

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