Welcome Campaigns

ARTICLES: 2011 Lifecycle Messaging Conference

The presentation slides from the 2011 BlueHornet Lifecycle Messaging conference are now available to download or view online.
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CASE STUDY: Chuck E. Cheese’s Uses Text Messaging to Grow Email List

Chuck E. Cheese's used text messaging as a sign up method for their Chuck E-Club email program and generated higher response rates from text-to-join subscribers.
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CASE STUDY: Torrid Uses Lifecycle Messaging Techniques to Drive Incremental Revenue

Torrid used BlueHornet's lifecycle messaging tools to send automated welcome letter campaigns, improve efficiency and drive more revenue through their email channel.
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CASE STUDY: La Quinta Increases ROI by Over 100 Percent with Welcome Email Strategy

La Quinta increased their email marketing ROI by over 100 percent using BlueHornet’s recurring messaging feature for welcome letters upon new email subscriptions.
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CASE STUDY: Best Western ROI Far Exceeds Goals

Best Western, a leader in the hospitality and travel industry, used BlueHornet to develop a sophisticated data collection strategy and send highly targeted and relevant email marketing campaigns.
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ARTICLES: The Impact of Online Behavior in Data Collection

The online behavior of your visitors that can be observed is a key component of any data collection plan. Along with utilizing stated preference data collection and acting on purchase behavior, it comprises the foundation of an effective, lifecycle-messaging centered email marketing strategy.
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