BlueHornet Networks releases report analyzing firsthand responses from more than 1,000 U.S. consumers
SAN DIEGO – Aug. 27, 2014– BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc. (NASDAQ: DRIV), today released its 2014 Consumer Views of Email Marketing report. The results highlight important findings about consumer behavior and sentiment toward email marketing as well as consumer interactions with brands, and their use of social media and text messaging. The survey includes response data from a national panel of more than 1,000 consumers between the ages of 18 and 75 across the United States.
Among the key survey findings:
“This survey is loaded with personal consumer responses that help paint a more complete picture of individual relationships between consumers and the brands that email them,” said Mike Biwer, vice president and general manager for BlueHornet. “The data includes insights that digital marketers can use to create programs that build and sustain relationships with consumers. It also reinforces that consumers prefer brands reach out to them via email more than any other mode of communication.”
To discuss the survey results in more detail, BlueHornet will host a six-part live webinar series beginning on Wednesday, Aug. 27, at 10:00 a.m. PDT/ 1:00 p.m. EDT. The first webinar provides an overview of survey findings and trends. Subsequent webinars will offer deeper insights gleaned from the report and actionable advice for leveraging the survey data to advance a brand’s email marketing program. Webinar speakers include BlueHornet’s vice president of strategic services, Kara Trivunovic, a regular contributor to ClickZ and the MediaPost Email Insider blog. Register for the webinars at Bluehornet.
BlueHornet’s Consumer Views of Email Marketing report was designed to give marketers added insight into:
About BlueHornet Networks
BlueHornet Networks helps companies large and small reach their email potential. More than 2,200 brands rely on BlueHornet’s powerful, yet easy-to-use email marketing solutions and 360° Support to engage their customers on any device, wherever they are. Founded in 2000, BlueHornet is located in San Diego, Calif., and is the email marketing provider from Digital River, Inc. For more details, visit www.bluehornet.com, follow @bluehornetemail on Twitter or call 866-586-3755.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
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