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BlueHornet Networks, Inc. will be hosting an email marketing lunch seminar and networking event on April 13 in Seattle, WA. The seminar, “Use Email to Push Consumers Further into the Funnel,” will be presented by Ryan Phelan, BlueHornet’s vice president of strategic services.
The seminar will focus on common issues facing business-to-consumer marketers who rely on email to drive sales online and in stores. Phelan will help attendees take a crawl, walk, run approach to strategies that incorporate transactional, triggered, and promotional emails into the customer lifecycle.
Attendees will walk away from the seminar with short- and long-term strategies to help ensure their email programs move customers further down the funnel toward a 1:1 relationship to drive bottom line revenue.
Attendance is limited, and on a first-come basis, to allow for interaction with the speaker and group discussion.
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